Feasibility Studies

Forecasting for Success

Yielding facility-specific revenue and expense information related to management and staffing to give you the tools required to make sound decisions going forward.

Regarding our Study services during COVID-19: Knowing what to expect from a budget and expenses standpoint while your aquatic facility is closed starts with a Counsilman-Hunsaker feasibility study. We can help identify what you can expect with considerations such as facility type, demographics and income levels, including facility location, and appraise the self-sustainability of new and existing facilities in both its revenue and expenses. If you have concerns about the impact that temporary or long-term closure may have on your facility's future success, contact us today.  Learn more about our COVID-19 response

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make Important Decisions

With new aquatic facility builds underway across the U.S. and the work, communities are often faced with a challenge: Keeping up with and meeting local expectations.

If a community has an aging pool or aquatic center, the choice is often between renovation or a total replacement. Counsilman-Hunsaker is committed to helping communities make these decisions. We'll provide industry data and our expertise so you will have the best information and guidance to move forward.

A Feasibility Study serves as that plan. Comprehensive and extensive, our studies involve entire communities so that your aquatic center will meet the needs of its population. You'll have a complete, working strategy for the vision, creation, and sustainability of a new aquatic center tailored directly to your needs. This includes:

  • Considering the user groups that will use the facility
  • Revenue-enhancing amenities
  • Any impacts on other facilities
  • Cost management requirements
  • Probable construction costs
  • Financial commitment to facility operations

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with all of the facts, figures, and sights you need to make an educated decision. Let us know how we can help.

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  • Roanoke Pools (Audit and Study)

    The City of Roanoke Parks and Recreation Department vision is: To be positioned as a premier “best in class” parks and recreation system that provides high quality, maintained parks, recreation facilities and programs that are accessible and cost effective. The existing aquatic portfolio for the City of Roanoke includes two outdoor swimming pools: Fallon Park Pool ...

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  • NRH2O Family Water Park (Study)

    Aquatic Marketing Development Plan 1993 In 1993, the City of North Richland Hills wanted to create a destination water park in the Dallas/Fort Worth market. Counsilman-Hunsaker was part of the professional team that evaluated the market, developed conceptual planning, and projected an opinion of market performance, including revenue and expenses. Architect: Brinkley Sargent Architects. Aquatic ...

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  • Pattonville High School

    Pattonville High School Aquatic Complex

    In 2009, Counsilman-Hunsaker was retained by the Pattonville School District to determine a campus-wide athletic master plan. The plan included the addition of a competition pool for the Pattonville swimming and diving team. Several options were explored to determine the best opportunity for the team to train and compete. January 2013 marked the Grand Opening ...

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  • Sugar Land Recreation Center (Study)

    The City of Sugar Land, located 20 miles southwest of Houston, is one of Texas' premier cities with a plethora of new businesses, communities and master-planned neighborhoods. A strong commitment to a family-oriented atmosphere, Sugar Land Parks and Recreation encompasses a wide range of recreational features: 20 city parks, an amphitheater, a skate park, BMX ...

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  • Doral Aquatic Center (Study)

    The City of Doral commissioned Stantec and Counsilman-Hunsaker to develop an aquatic facility option and to provide research that would assist the city in making decisions on how best to proceed with the feasibility of an outdoor aquatic center. The study’s objective was to identify and evaluate current aquatic programming and facilities, both locally and ...

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Strategic Business Plans

Used by our experienced team of operational specialists to forecast the functional, operational, and financial impact of the development or renovation of your aquatic center, a feasibility study can yield facility-specific revenue and expense information related to management, staffing, and other aspects of your aquatic center.

Our business plans incorporate key demographics for the area your aquatic facility is located in, the amenities you choose to feature, the level of staffing required to smoothly operate the facility, and expected expenses and revenue, to not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies, and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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