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Feasibility Studies

Forecasting for Success

Yielding facility-specific revenue and expense information related to management and staffing to give you the tools required to make sound decisions going forward.

Regarding our Study services during COVID-19: Knowing what to expect from a budget and expenses standpoint while your aquatic facility is closed starts with a Counsilman-Hunsaker feasibility study. We can help identify what you can expect with considerations such as facility type, demographics and income levels, including facility location, and appraise the self-sustainability of new and existing facilities in both its revenue and expenses. If you have concerns about the impact that temporary or long-term closure may have on your facility's future success, contact us today.  Learn more about our COVID-19 response

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make Important Decisions

With new aquatic facility builds underway across the U.S. and the work, communities are often faced with a challenge: Keeping up with and meeting local expectations.

If a community has an aging pool or aquatic center, the choice is often between renovation or a total replacement. Counsilman-Hunsaker is committed to helping communities make these decisions. We'll provide industry data and our expertise so you will have the best information and guidance to move forward.

A Feasibility Study serves as that plan. Comprehensive and extensive, our studies involve entire communities so that your aquatic center will meet the needs of its population. You'll have a complete, working strategy for the vision, creation, and sustainability of a new aquatic center tailored directly to your needs. This includes:

  • Considering the user groups that will use the facility
  • Revenue-enhancing amenities
  • Any impacts on other facilities
  • Cost management requirements
  • Probable construction costs
  • Financial commitment to facility operations

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with all of the facts, figures, and sights you need to make an educated decision. Let us know how we can help.

See our feasibility studies
  • Allen Waterpark (Study)

    The City of Allen, Texas retained Brinkley Sargent Architects in association with Counsilman Hunsaker to conduct a study on the feasibility of developing a new destination-oriented family aquatic facility. At the direction of the park staff, the process was divided into two phases. The first phase was to address the market potential and support for the development ...

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  • James City County Pool (Study)

    James City County retained the consulting team of Conventions, Sports, & Leisure International, Sports Facilities Advisory, and Counsilman-Hunsaker to provide an independent assessment of the market and financial feasibility of both a competitive natatorium with a 50-meter pool and an indoor recreation sports facility. Both facilities were envisioned as economic generators, therefore, a key focus ...

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  • San Jose District Two (Study)

    The City of San Jose contracted Callander Associates, Landscape Architects and Counsilman Hunsaker to assemble information obtained during the previously completed Aquatic Facilities Master Plan project that was relevant to the District Two Site Selection Study project. Additional scope included visit and review of 17 preliminary candidate sites identified by the city, preparation of a ...

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  • Nacogdoches Community Pool (Study)

    The City of Nacogdoches, Texas, retained Kimley-Horn and Counsilman-Hunsaker to provide aquatic facility options for a new outdoor community pool. The Nacogdoches public aquatic system included one eight lane outdoor swimming pool, which was facing physical and functional obsolescence. The consultants developed three concepts for the city to consider by combining creative water play areas ...

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  • Cutler Bay Aquatic Center (Study)

    In 2016, the City of Cutler Bay, Florida, retained Wolfberg, Alvarez & Partners along with Counsilman-Hunsaker to develop an aquatic feasibility study for Cutler Bay Parks and Recreation. The study provided three options for consideration along with a recommended option which provided for the competitive and fitness needs of the community, including the high school ...

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Strategic Business Plans

Used by our experienced team of operational specialists to forecast the functional, operational, and financial impact of the development or renovation of your aquatic center, a feasibility study can yield facility-specific revenue and expense information related to management, staffing, and other aspects of your aquatic center.

Our business plans incorporate key demographics for the area your aquatic facility is located in, the amenities you choose to feature, the level of staffing required to smoothly operate the facility, and expected expenses and revenue, to not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies, and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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